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Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like YouTube, My Space, and Facebook, social web applications like dig, delicious, Reddit, Wiki. The goal of each SMM program varies from business to business but mainly involves building brand awareness, increasing visibility, and through this, selling a product or service. Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence.
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